10 Ways to Reduce the High Bounce Rate
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website and leave without browsing any further.
The bounce rate is often considered as a metric to measure the effectiveness of your digital marketing efforts. It can also mean that the users are not finding what they are looking for, on your site. It can lead to low conversion rates for your business.
Tools like Google Analytics help you analyze your bounce rate for each webpage of your website. It also gives the average bounce rate of your website. A high bounce rate can be anywhere near the 70s. The bounce rate between 50 to 70 is also considered higher than normal. Your goal should be to keep your bounce rate as low as possible while boosting your website’s conversion rates.
Reasons for a High Bounce Rate Can Be Any of The Following:
1. Irrelevant Content
Most visitors land upon a website based on what content they are seeking. If your website has that information, they are sure to stay for a while. In contrast, if your website has too much information cluttered and a lot of irrelevant data, users might turn to a competitor website. It is important to have engaging content that connects with your visitors. This can be done by analyzing your target audience, their demographics and their psyche.
2. Poor User Experience
Visitors tend to decide if they want to stay on a particular website within a few seconds of visiting it. Hence, it is important to have a great first impression with your visitors. It is very important to keep your website lean in terms of user experience or UX. Simple design and well-defined layout which is pleasing to the eyes is essential. If your website contains a lot of irrelevant data and webpages, people will be confused and might choose a simpler website that conveys what they are looking for. Keeping your visitors happy is important if you want to increase your conversion.
3. Technical Glitches
If your bounce rates are really high, it might be wise to check your website for any technical glitch. It could be a plugin or JavaScript error which can cause the webpages to load very slowly.
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