The Essential Legal Considerations in Branding and Brand Development
Today we are picking up on a conversation that we had a few weeks ago with Sophie Bartho, where we talked about the concepts of branding and rebranding and why organizations might want to consider rebrands.
So I thought that it was appropriate to now talking about the top legal considerations that organisations really need to be bearing in mind whilst they’re going through a rebranding process or indeed even if they’re branding for the first time. Because there’s a lot of elements from a legal perspective that really need to be borne in mind before you start down the creative route.
In order to talk about this topic, I have brought back our resident trademark expert, Grace Yi from Aspect Legal who heads up our trademarks area.
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